Disecting Ford Nation - Part Two - Nov. 6, 2013

Even though we now have the revelation that there was a video of Toronto mayor Rob Ford smoking crack, and now that Ford had admitted that he smoked crack, he still has a fairly high approval rating. How can this be? Who are these people who still support him?

Today I will look at 4 polls done by Forum Research, Oct. 28-29, Oct. 31, Nov. 4, 2013, Nov. 6, 2013 (after the 1st video revelation and Ford's confession, but before the release of the "rage/murder threats" video).


Changes
Approval stays about the same since the Nov. 4th poll.
The most significant changes in Ford Nation are:
• Support has risen amongst men and people in Scarborough
• Support from seniors continues to drop




Below are levels from the 1st date to the latest date

Approval
39% - 44% - 43% - 44%

Disapproval
61% - 56% - 57% - 56%

Let's look at the groups with the highest initial approval rating, in other words, Ford Nation.

NO SIGNIFICANT CHANGE (within 5% from 1st to last poll) - THE BASIC CORE

Transportation - drivers
50% - 49% - 48% - 48%

Property Owners
43% - 45% - 46% - 44%

Household Income - less than $20k
56% - 47% - 56% - 54%

Ethnicity - Other European (non-UK background)
54% - 45% - 53% - 53%


Education - some college or university
50% - 54% - 57% - 52%

SIGNIFICANT RISE IN SUPPORT - THE RABID FANS
Gender - male
43% - 46% - 45% - 50%




Region - Scarborough
51% - 54% - 55% - 59%

SIGNIFICANT DROP IN SUPPORT
Age - 65+
49% -  41% - 42% - 40%

Religion - "Other Christian" (not Catholic, Protestant or Evangelical)
66% - 56% - 55% - 57%

Voted for Rob Ford
84% - 78% - 74% - 77%